
Well-written help topics play a crucial role in making services and products accessible to users. When users encounter issues or have questions, they often turn to help documentation to find solutions. Clear and effective help topics can greatly enhance the user experience, reduce frustration, and build a positive relationship between the user and the product.
However, many beginner writers make a few common mistakes when creating help content, which can lead to confusion and dissatisfaction. This article aims to offer practical guidance for writing help topics that are clear, accessible, and truly helpful—so that users of all experience levels can easily find the information they need.
Knowing Your Audience
First, it’s essential to understand your users’ workflows and create task-based documentation that aligns with their needs. This approach contrasts with traditional reference manuals that offer general, all-purpose information. Simply listing what every button or menu item does is not helpful if users don’t know what they’re trying to achieve.
Who Will Read Your Help Topic?
The first step in creating user-friendly help topics is identifying your audience. Are you writing for novice users with little to no experience, or for advanced users who already understand the subject matter? Knowing your audience allows you to tailor your content to their specific needs.
For example, beginners often need more explanations, context, and examples, while experienced users may prefer concise, straight-to-the-point instructions. Recognizing these differences helps you adjust both the tone and depth of your content appropriately.
User Needs and Pain Points
Always begin by explaining how to complete tasks in the most common and efficient way, before diving into tips, tricks, or advanced details. Don’t assume your users are as familiar with the technology as you are.
An effective help topic should:
- Be easy to understand, even at a quick glance.
- Offer clear, basic instructions to get the user started right away.
- Provide enough depth to be useful to advanced users.
- Avoid unnecessary verbosity—examples are more effective than large blocks of text.
Keep your audience’s specific needs and frustrations in mind. New users will benefit from detailed, step-by-step instructions with plenty of context
Bad vs. Good Help Content Examples:
Bad Content:
“To install your settings, go to the control panel and alter the parameters.”
This is vague and assumes the user already knows what “parameters” are or where the control panel is.
Good Content:
“To change your settings, follow these steps:
- Open the control panel.
- Click on ‘Settings.’
- Adjust the parameters as needed.”
This version provides clear, actionable steps that are easy for anyone to follow.
By tailoring your content to your audience’s level of expertise, you’ll create help topics that are more useful, engaging, and effective.
Breaking Down Complex Concepts into Simple Steps
- Use Step-by-Step Instructions with Numbered Lists. Complex concepts should be broken down into clear, manageable actions. Numbered lists are a great way to guide users through a process step by step, making it easier to follow and digest. Instead of offering a long, detailed explanation of a feature, present it as a series of simple steps that walk the user through the process.
- Present One Concept at a Time. Avoid overwhelming your readers by introducing only one idea at a time. This helps them fully understand each concept before moving on to the next, improving overall comprehension.
- Provide Before-and-After Examples:
- Before: “To optimize your settings, ensure you consider the various parameters that affect performance.”
- After: “To optimize your settings:
- Identify the parameters that affect performance.
- Optimize one parameter at a time to achieve the best results.”
By breaking information into smaller, more digestible parts, you make it easier for users to learn and apply what they’ve read.
Using Plain Language
Avoid Jargon and Technical Terms
Using jargon or overly technical language can make readers feel excluded or confused—especially beginners. Instead, aim for plain, straightforward language that anyone can understand. Simplifying your word choice helps ensure your content is approachable and user-friendly.
Write As If You’re Explaining to a Friend
Imagine you’re explaining the concept to a friend who knows nothing about the topic. This mindset helps you use clearer, more relatable language and prevents unnecessary complexity.
Technical vs. Plain Language Examples:
Technical:
“The software uses an algorithm to enhance the data processing effectiveness.”
Plain:
“The software has a smart system that helps it process your data faster.”
By choosing simpler words and phrases, your content becomes more welcoming, inclusive, and easier to understand for a wider audience.
Organizing Help Topics for Readability
Use Descriptive, Clear Headings and Subheadings
Even for simple products, it’s important to make help content navigable and accessible. Take a microwave, for example. Start by listing all the possible user tasks—changing the time, adjusting default heating, using defrost mode, etc. Then, create a manual using those tasks as section headings. Update the table of contents accordingly, and include links to the relevant parts of the manual.
For more complex manuals, it’s essential to brainstorm the structure before writing. Start by jotting down all possible sections or tasks on paper—don’t worry about order at first. Once you’ve captured everything, organize the list into a logical flow. This step is critical. If you jump straight into writing, you risk endlessly adding content. Time is a limited resource, so focus on including what’s most essential and leave out less critical extras.
Use concise, descriptive headings and subheadings to guide users through your content. A well-organized layout helps users quickly locate the information they need, especially when they’re short on time. Clear headings also let users scan the document and jump directly to the sections that matter to them—without having to read the entire manual.
Keep Paragraphs and Sentences Brief
Large blocks of text can be overwhelming. Short paragraphs and sentences are easier to read and more inviting. Aim for sentences that are 15–20 words long to maintain clarity and engagement.
Use Numbered Lists and Bullet Points for Quick Scanning
Bullet points and numbered lists allow users to quickly scan content and find what they need. Instead of writing long paragraphs about features or instructions, break them down like this:
- Feature 1: Description
- Feature 2: Description
- Feature 3: Description
This format helps users absorb information at a glance and improves the overall usability of your help content.

Formatting for Clarity
Use Bold Text or Highlight Key Terms and Important Instructions
Highlighting key words or critical instructions helps draw the user’s attention to the most important information. Use bold or italic text sparingly to emphasize essential points without overwhelming or distracting the reader. Strategic emphasis makes it easier for users to scan the content and quickly locate what they need.
Use Visual Aids for Better Understanding
Visual elements such as screenshots, diagrams, and infographics can make complex instructions easier to follow. Images often communicate more clearly than text—especially when demonstrating interfaces or step-by-step procedures.
Example of a Visual Cue:
Before:
“Click the ‘Settings’ button.”
After:
Display a screenshot with an arrow pointing to the ‘Settings’ button.
This kind of visual guidance helps users take the correct action with greater confidence and less confusion.
Enhance Visuals with Clarity and Accessibility
- Make visuals purposeful. Use them to break down complex information or illustrate steps in a process. Ensure images are high quality and clearly labeled.
- Use captions to explain what’s being shown and why it’s important.
- Prioritize accessibility. Provide alternative (alt) text for images so that visually impaired users can understand the visual content through screen readers. This not only broadens your audience but also supports inclusivity and accessibility standards.
Refining Your Help Topics on an Ongoing Basis
Collect User Feedback
One of the most effective ways to improve your help documentation is by listening to your users. Encourage them to share feedback on how clear and useful they find your help topics. Their insights can highlight areas that need clarification, expansion, or simplification.
Regularly Update Content
As your product changes, your documentation should evolve with it. Regularly revise your help topics to reflect new features, updates, or frequently encountered issues. Keeping your content current ensures it stays relevant and continues to meet user needs.
Examples of When to Update Help Content:
- When a new feature is released, add a dedicated help topic or update existing ones to include it.
- If users frequently ask about a specific issue, create a FAQ section or add a clear explanation to address their concerns.
Regular updates and refinements make your help topics more accurate and reliable—leading to increased user satisfaction, reduced confusion, and greater trust in your product.
Improving Your Writing with Tools
Make the Most of Writing Tools
Writing tools like Grammarly and Hemingway can significantly enhance your help topics. These tools review grammar, flag complex sentences, and assess readability. They also offer suggestions to make your writing clearer, more concise, and engaging—ultimately helping you create user-friendly content.
Get Peer Reviews
Before publishing your help content, have others review it. A second pair of eyes can spot unclear wording, confusing steps, or overlooked errors that you might miss. Consider asking two types of reviewers:
- One for clarity and grammar: This person focuses on visual appeal, structure, and basic readability.
- One for technical accuracy: This person should understand the product and review the content as if they were a user or subject-matter expert.
Encourage honest and constructive feedback. Let reviewers know it’s okay to be critical—as long as their suggestions are specific and helpful.
Peer reviews are one of the most effective ways to refine your content and ensure it meets the needs of your audience.

Conclusion
Developing easy-to-use help topics is a valuable skill that, when mastered, significantly enhances the user experience. By understanding your users, simplifying complex ideas, using clear language, ensuring readability, incorporating visual aids, and regularly revising your content, you can create effective help documentation that helps users access the information they need.
Always prioritize clarity and keep the user experience in mind. By utilizing writing tools and incorporating user feedback, you can ensure your help topics remain useful and up-to-date. With these strategies in place, you’ll be well on your way to helping users find what they need quickly, while fostering a positive relationship between the user and the product.
Good luck with your technical writing!
Author, host and deliver documentation across platforms and devices
FAQ
Easy-to-use help topics are essential because they provide users with quick access to the information they need, improving their overall experience with the product. Well-designed help topics reduce confusion, minimize frustration, and help users solve problems more efficiently, leading to greater satisfaction and trust in the product.
To understand your users, gather feedback through surveys, interviews, or usage analytics. Observe how users interact with your product and identify common pain points. This will help you tailor your help content to their needs, ensuring it addresses their most frequent issues in an accessible and clear manner.
To enhance readability, use short paragraphs and sentences (aim for 15-20 words per sentence). Organize content with headings and subheadings to guide the reader, and incorporate visual aids like screenshots and diagrams to break up text and clarify instructions.
Regularly review and update your help content to reflect new features, common user issues, and product changes. Incorporate user feedback to ensure your content stays relevant. Updating content helps maintain accuracy, builds user trust, and ensures that your documentation continues to meet user needs over time.
To make your help topics user-friendly, focus on simplicity, clarity, and accessibility. Understand your audience, keep instructions clear and concise, and use visual aids to make instructions easier to follow. Regularly update content based on user feedback to ensure it stays helpful and relevant.