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ClickHelp Documentation

Google Analytics

 

Google Analytics is one of the top freemium marketing tools for tracking and reporting website traffic. It can be integrated into a ClickHelp portal.

Google Analytics features a wide variety of possible metrics to analyze. Here is some essential data you can track using this tool:

  • Visitors — the number of people who visited your portal.
  • Content — Google Analytics allows evaluating which help topics are the most popular ones. 
  • Average Time Spent on a Page — time readers spend on any topic on average.
  • Navigation paths and much more.

Analysis of these metrics can significantly improve UX and SEO.

ClickHelp Google Analytics Integration

To connect your ClickHelp portal and your Google Analytics account, do the following:

  • Create a Google Analytics account if you don't have one here.
  • Get a Tracking ID from your Google Analytics account following these steps.
  • Go to Tools → Portal Settings → Reporting & Analytics → Google Analytics.
     
  • Check Enable Google Analytics Integration and Use Universal Analytics tracking code.

  • Add your Tracking ID to the Web Property ID field.

    Important

    ClickHelp Google Analytics integration supports only the Universal Analytics property, which Tracking ID uses the format UA-XXXXXX-X. The G-XXXXXX format is a Measurement ID used by Google Analytics 4 property that is currently not supported.

    If you want to work with a Google Analytics 4 property, you can use it by copying the HTML code provided by Google Analytics into the Additional tags field in the portal's Topic Master Page settings.

  • Click Save Changes.

Now, you will find the corresponding statistics in your Google Analytics account. Note that it may take up to several days for the data to appear in your Google Analytics account, and the data will be gathered only for publications; the author's views of the topics will be ignored.

ClickHelp Statistics

ClickHelp has its built-in analytical tool that gathers statistics for each project. It helps track work progress.

You can find the stats link on the Author Dashboard page, right under your Project name.


To learn more about the statistics gathered by this mechanism for your projects, check the Reporting and Analytics section.