A press release (it’s also known as a news release, press statement, media release) is a document or a video that aims to announce news about a product. Usually, it’s faxed, mailed, or e-mailed to editors or journalists at radio stations, television stations newspapers, magazines, etc. Press releases are just a page long – two pages.
Here are the usual structural elements:
- Headline
- Dateline
- Introduction
- Body
- Close
- Contact information