A product description is a piece of writing that describes the benefits and features of a product to a customer. The goal of a product description is to provide enough information to encourage customers to buy the product. If you want to write a product description that converts, it should be concise and answer the following questions: what problems does your product solve? What benefits will a customer get from using your product? Why should a customer buy your product? You should not write just how your product is great. Product descriptions should contain useful information.