Our modern world is so submerged in good products that such products don’t guarantee success. Loyal customers, on the other hand, can lend eclat to business. So the first thing to do to make customers happy is to have top-rank customer support. Not just for cases when a customer has troubles with a product but…
Continue reading »Imagine a business with a complex product or, rather, a program, a system, or an idea which is hard to grasp at once. The target audience will need time to understand all the details, and it will take marketers quite long to persuade the potential clients to switch to a new product. A white paper…
Continue reading »A significant increase in customers’ demands, business activities, and permanent cooperation between different spheres of social life leads to a necessity of providing more and more content of any kind: from educational to entertaining and promotional. Companies worldwide deal with the challenge of producing and updating relevant content for different types of audiences to successfully…
Continue reading »Have you ever faced a situation when you cannot find the text you need and, what’s more important, the text you have authored yourself? Or, when you cannot localize a news story, you posted some time ago on your website? This often happens when you have to work with large amounts of text like company…
Continue reading »Think about a huge user manual. It consists of numerous topics and sections. Each of them may contain any number of pages. What if you need to find a specific piece of content? Are you going to look through all the topics, sections, etc.? I am sure you are not. Either you’ll use a full-text…
Continue reading »How to regulate the work of a large company? Let’s say a factory? Technical writers surely know the right answer: with the help of technical documentation. To be more specific, an operation and maintenance manual is the right thing for a factory. In small companies, one doesn’t need so much time and effort to make…
Continue reading »A new year has come, and we are excited to meet what it will bring us. Of course, we cannot divine what the future will be like. But we can discuss the most widely spread tendencies that will take place in 2022 as we did in the past years. Let’s stick to our nice tradition…
Continue reading »What are the SEO peculiarities of online technical content creation? Of course, if you write password-protected user manuals covering sensitive information, SEO is the last thing you’ll care about. But what if you write public user manuals and knowledge bases, and your aim is to make them available to as many people as possible? Right,…
Continue reading »Today’s reality shows us that technology is integrated into our everyday life so that we can’t imagine doing simple things without electronic gadgets and smart devices. We study, communicate, consult doctors, buy food, tickets, clothes, and do far more things with the help of apps, websites, and other software products. Have you ever thought of…
Continue reading »Policies and procedures or a policy and procedure manual is a document that gives employees on all levels the information on how to cope with daily operations, be compliant with laws standards, and regulations, how to make decisions, and establish internal processes. Policies and procedures require a well-prepared documentation strategy. Why Do Companies Need Policies…
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